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Sorbet Growth Strategy

Sorbet Growth Strategy

Sorbet is a well-established brand in various beauty markets. They are known for quality products and exceptional customer service You can find their busy salon’s in most retail malls across the country and buy their products in big retail chains like Pick ‘n Pay,...
Disney’s Magic

Disney’s Magic

As a millennial, there are very little things still in existence today that describes my childhood. The one thing most millennials will say that is 100% still very much alive today is Disney, and when it comes to managing its very diverse brand portfolio very few...
BARKING Good Communication

BARKING Good Communication

Like most South Africans, I am an avid pet lover. My two Dachshunds are proudly known as children in our household and they are treated like royalty. Picture of them below for cuteness Part of this royal treatment includes their food and that’s where my brand of...
Telkom: Missing all the points.

Telkom: Missing all the points.

Telkom, the 33-year-old stepchild no one really likes, but we all need and when I think about the following statement from Klopper and North (2011:155),”a point of contact is any moment at which the brand performs or expresses itself and influences what stakeholders...
Let’s take a look at the Google brand.

Let’s take a look at the Google brand.

Yes, I’m going to use the most recognisable brand in the world as an example, but there is a reason why it’s a household name. Image Source: Britannica money Google has carefully crafted its brand to become a trusted source of information and their verbal and visual...